The club will start selling lifetime memberships to the public by the end of the month. There are three levels, named Earth, Water, and Fire. The most expensive one, Fire, will be limited to 20 people who pay a one-time fee of $300,000 in fiat currency or Ethereum and “get ownership-like benefits,” such as a share of the company’s profits and a seat on the board. They will also get a “private omakase experience” at home and a “once-in-a-lifetime trip to Japan.”
The first 377 people to join Water will pay $15,000, and the first 2,878 people to join Earth will pay $7,500. They’ll have access to online and in-person events and special perks at the club’s soon-to-open SHO Restaurant, like a separate menu and priority reservations.
“We’re not saying that humility and being part of a small group can’t go together. Sigel said, “We’re not about the glitz.” “There is a function of scale and numbers that you do need to be aware of if you want to provide a certain level of service and experience and make a tight-knit group. “I know that someone can call BS on that.
Last month, the opening party for SHO Club started with a hard-hat tour of the construction site, including a stop inside the huge space that will be SHO Restaurant.
“It’s actually a way of cooking in a Japanese farmhouse,” Sigel told a group of reporters while pointing to a series of drawings. “This is really based on what you might call the average person.”
Half an hour later, on the cold rooftop garden of Salesforce Park, guests ate as much sushi, sashimi, and caviar as they wanted from an all-you-can-eat buffet while servers passed out uni-topped crostini and Wagyu skewers.
One sushi chef said that when the cows were young, they were raised on a farm in Japan where they “only ate olives and sake.” “They relax with massages and jazz.”